Self Talk Video Details

Target group: Teachers

Objectives:

• To attract and raise awareness of society towards the topic 'Racism'.

• To educate the upcoming generations by instilling knowledges and moral values regarding racism.

• To encourage teachers and society members to fight against racism.

Goals:

• 150 views

• 50 likes

• 30 comments (With # teachers)

Moral values of this video:

1. Respect

• To educate the society that everyone should be treated with respect despite their races.

2. Fairness

• To instill moral values that everyone should be treated equally and fair despite their races.

3. Integrity

• To instill the moral value of integrity into the hearts and minds of people.

Suitability of the method chosen: Self Talk Video

1. Video is more effective than email

Not only does video work, but it works better. Messages conveyed in video are more engaging and they lead to a higher retention rate. 90% of information transmitted to the brain is visual and visuals are processed 60,000 times faster in the brain than text according to Pop Video. Compared to email, video is far more engaging. Studies have shown that the average viewer retains 95% of the message if it is in video form. If made right, videos can make complex information easy to interpret.

2. Video is preferred in the workplace

It shouldn’t come as a shock that our research found that most people prefer to watch a video rather than read a bunch of text. As younger people enter the workforce, the desire for video content will continue to increase. Younger generations lean more towards video and visuals rather than text when it comes to communicating. And, they appreciate short and quick videos that are more engaging than long, imageless emails.

3. Video saves time and money

Perhaps the biggest reason to use more video is that videos can actually save organizations money.

Our research found that using more visuals in your internal communication can save the average employee, conservatively, 6 minutes and 43 seconds a day. That may sound modest, but six minutes and 43 seconds a day calculates out to over half an hour per week, and over 25 hours per year, for every employee. Using our economic modeling, which was conservative to avoid over-promising, a company would save approximately $1,200 a year in productivity per employee, just by using more visuals in the workplace. A company of 500 employees could add the productivity of 7 full-time employees without hiring a single person.

Chronological Order

Before making this video, I and my team did a few meetings to discuss the best method available to instil moral values in the hearts and minds of people regarding the topic 'Racism'. Therefore, our team comes up with 6 different types of methods to spread and raise awareness in society about this topic. We've chosen methods such as Google Survey Form, Hashtag Challenge, Online Interview, Self Talk Video, Online Games and Digital Storytelling during the meeting.

Information and news were collected 2 weeks before the start of the video recording. Then, after compiling and interpreting some useful and valid data, the recording of the video starts. The script of the video was being checked by using the app 'Grammarly' to make there is no major grammar mistake to avoid misleading the viewers. This video will be published on 11/4/2022. Ever since then, the video will be available on 'Youtube' afterwards. Besides that, the video will be shared among the public to raise awareness of the topic 'Racism'. The public was also encouraged to comment their feedback on the comment box below with (#teachers) to highlight teachers from all around the world.

So far, the video has been published on YouTube for 2 weeks. Although the response was not as good as expected, I still firmly believe that this video will reach the targeted audience in no time. The internet is a powerful tool. With the help of a few shares and likes, YouTube will recommend this video to more and more audiences in the future.

Also, the video has collected 18 views, 7 likes, and 6 comments with #teachers. As I mentioned before, although the video is a good way to spread awareness, it takes time to reach a large audience. Hence, the audience plays an important role in sharing this video with friends and family members.

The picture below shows the views, likes, and comments the video accumulated: